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 KATHARINA ZEGERS 

COMMUNICATION FOR CULTURAL AND DIGITAL INDUSTRY

Network Communication Network Communication

Partner & Colleagues

As a freelancer and one-woman show I’m working frequently with other freelancers or smaller agencies. Depending on the topic, the size of the project and the contacts I put a team together to implement campaigns and projects successfully. 

Eric_200

Eric Eitel

Music & Tech & Mobility
Netculture
Curation conferences

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Alexander Trompke 

Tech & IT
Gadget & Mobile
IoT

Sandra046_200
Sandra Götz 

Lifestyle & Tech
Strategy & PR workshops
Journalist & author & writer (websites)

Marta_200

Marta Cornellana

Artist PR & management
Event management
PR & text Spain

cari_kerstin

Kerstin Bock & Carolin Lessoued

Start up Berlin & international
Strategy & Concept
Event & Conferences

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Nicolas Rider 

Brand storytelling UK market
Partner & Talent service
Creative facilitation & content creation

thea

Thea Schellakowsky

Comic & Literature
Event / Tradefair / Reading tours
Text & Lecturing

Portfolio clientsPortfolio clients

Selection & Topics

German Autolabs
#connectedcar  #infotainment

 Logo_Personal_Radio_200

#music #connectedcar 

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#
socialdata #2015


#
IOT #techpr #nuimo #covi

Logo_Aupeo_200#connectedcar  #infotainment

Musicpool Berlin_200#music #culture #berlin

Logo_Simplaex_200

#gaming #adtech #wording

Logo_High_Mobility_200

#connectedcar  #deeptech

Logo_Egmont_200

#comic #asterix2015

#bookfair #asterix2017

Logo_Swiss_Innovation_200

#corporate #startup #swiss

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#music #community #swiss_startup

TEXT SERVICESTEXT SERVICES

PR, MARKETING, JOURNALISM

CORPORATE WORDING

Whether product, website or newletter – I develop the right wording that fits to the target group.

BLOGGING

Good blog posts are more than clickbait headlines or top 10 articles.  I’ll create interesting stories that will be remembered longer than 10 seconds.

NEWSLETTER & WEBSITE

I’ll analyze your target group and develop a wording that makes your readers connect to your brand.

GHOSTWRITING

You have the knowledge, I’ll write. With my help you can publish blog posts, bylined articles, statements or essays to show the world your expertise.

CORPORATE PUBLISHING

With my journalistic background I research and evolve appealing stories for your readers.

PRESS RELEASE

I create press releases with a news ankles so relevant journalists and influencers will pay attention.

ContactContact

Happy to talk to you
Katharina Zegers
mail [at] katharinazegers.com

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Office:
Lachmannstraße 5
10967 Berlin
– Germany –

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Linkedin: Katharina Zegers
XING:       Katharina Zegers 

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Legal Disclosure

PR SERVICESPR SERVICES

competences

COMMUNICATION STRATEGY

You need a plan! With the right strategy in the back, you will spread your message successfully and your influencers will listen.

NETWORK PRESS

Use my network to get in touch with relevant journalists and influencers. I’ll open the door to position your company or product.

INTERNATIONAL PR

I coordinate your PR activities worldwide to make sure your local agency, freelancer or pr department follows the plan.

STORYTELLING

People love stories. The media too. Let me create your unique stories. Every company or product has at least one.

NETWORK BLOGGER

I’m your compass in the blogosphäre. I’ll connect you with relevant bloggers and influencers that serves your brand the most.

PR TRAINING INHOUSE

You want to realize PR inhouse? I set up the structure, train your employees, so we can develop the first PR measures together.

PRESS RELEASE

I create press releases with a news ankles so relevant journalist and influencers will pay attention.

EXPERT POSITIONING

You are an expert – let people know! Either in a blogpost, bylined article or on a panel discussion – I’ll make your expertise visible.

MEDIA TRAINING

Interviews are no privat conversations. I train you so you can place your messages perfectly without loosing your authenticity.

About meAbout me

KATHARINA ZEGERS
Freelance PR professional & writer from Berlin  

For more than 7 years I’m working in PR and communications realizing campaigns for companies and projects from the cultural and digital industry. My clients are tech companies and startups as well as cultural projects and companies with a focus on music, literature and comic.

Music, literature and art in generell was always a big part of my life and my career. But I also grew up in the 90’s where my internet access was connected with the sound of my modem and the „o-oh“ of my ICQ flower. Frankly I’m too old to call myself a digital native but I guess because I discovered the digital world instead of growing up with it, my way of thinking in PR is always online-driven.

Even when I’m doing campaigns very analog products like comic books I always focus on how to use the online world to spread the news.

I can’t help it. This is me. Digital by choice.

2014 - today

Freelance PR professional and writer

Since 2014 freelance PR professional and writer for tech companies, start-ups and projects / businesses from the cultural industry. Actual clients you’ll find in my portfolio.

2010 - 2014

Account Director PR & Social Media – Agency Frische Fische Berlin

Work field: Consulting, concept and realisation of communication measures for companies from the field of mobile advertising, b2c music community, etourism, app marketing, ad tech and IT solutions.

Former clients (selection): Trademob (mobile app marketing), Fellody (music dating community), Tripsta (eTourism)

2009 - 2010

PR Assistent – Egmont Ehapa Verlag

Comic PR: Asterix & Obelix, Donald Duck)
Event PR: Press conference Bookfair Frankfurt
Online PR: various magazines

2007 - 2008

Freelance journalist – Netzeitung

Editor for a new mobile newspaper „Squeeze“

2006 - 2010

Free University Berlin

Main subject: Literary Studies & Communication Science

Degree: Bachelor of Arts

2003 - 2006

Abitur (A-Levels) – Charlotte-Wolff-Kolleg

A-Level degree on a educational root for adults

Degree: A-Level (Abitur)

1998 - 1998

Stage School of Music, Dance & Drama / Hamburg

Study: dancing, singing and acting (1 year)

1996 - 1998

Training on the job – court clerk – Court Bottrop

Training on the job
Degree: court clerk

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